In this 4 minute video, author Jeff Jarvis and economist Umair Haque discuss the style and shape of new business models emerging from the digital age. They contrast the command and control models of the industrial era with the notion of building communities out of which value emerges. Part of that process involves the notion that it may not be clear what a business model will look like in the early stages of business development and that it may well change as the business finds what works (success) and what doesn’t (failure.)
Professionals will find this interesting because it represents a radical departure from the kinds of model to which we’re accustomed. The notion of failure for instance is not something with which we feel comfortable yet it is seen as an essential ingredient in the new economy.
Umair is speaking at the upcoming SOMESSO event on 15th May during which I hope to get time with him to discover more of his thinking. If these ideas spark your curiosity then it will be worth attending SOMESSO. There is a special rate available now for ICAEW people.
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