Comments on: What’s right and wrong about newsletters http://www.accmanpro.com/2009/05/19/whats-right-and-wrong-about-newsletters/ never knowingly under opinionated Wed, 17 Mar 2010 20:14:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Throwing Sheep In The Boardroom | AccManhttp://www.accmanpro.com/2009/05/19/whats-right-and-wrong-about-newsletters/comment-page-1/#comment-396409 Throwing Sheep In The Boardroom | AccMan Thu, 02 Jul 2009 03:34:53 +0000 http://www.accmanpro.com/?p=4784#comment-396409 [...] What’s right and wrong about newsletters (accmanpro.com) [...] [...] What’s right and wrong about newsletters (accmanpro.com) [...]

]]> By: Pearsons goes social | AccManhttp://www.accmanpro.com/2009/05/19/whats-right-and-wrong-about-newsletters/comment-page-1/#comment-389726 Pearsons goes social | AccMan Tue, 02 Jun 2009 17:17:53 +0000 http://www.accmanpro.com/?p=4784#comment-389726 [...] while back I asked the question: What’s right and wrong about newsletters? To his credit, Adrian Pearson popped his head above the parapet and pointed to his latest [...] [...] while back I asked the question: What’s right and wrong about newsletters? To his credit, Adrian Pearson popped his head above the parapet and pointed to his latest [...]

]]> By: Adrian Pearsonhttp://www.accmanpro.com/2009/05/19/whats-right-and-wrong-about-newsletters/comment-page-1/#comment-389715 Adrian Pearson Tue, 02 Jun 2009 16:57:25 +0000 http://www.accmanpro.com/?p=4784#comment-389715 Thanks for the input chaps, much appreciated! I am about to launch a social networking site for our customers to use to interact with each other and with our team. I have used the Ning service see http://www.pearsonslive.ning.com. Once it's up and running I may come back for more sage advice. Cheers, Thanks for the input chaps, much appreciated! I am about to launch a social networking site for our customers to use to interact with each other and with our team. I have used the Ning service see http://www.pearsonslive.ning.com. Once it’s up and running I may come back for more sage advice. Cheers,

]]> By: Frank Scavohttp://www.accmanpro.com/2009/05/19/whats-right-and-wrong-about-newsletters/comment-page-1/#comment-387989 Frank Scavo Fri, 29 May 2009 19:14:25 +0000 http://www.accmanpro.com/?p=4784#comment-387989 Looks like he's got calls to action all over the place. I especially like the call to play golf. Looks like he’s got calls to action all over the place. I especially like the call to play golf.

]]> By: edhttp://www.accmanpro.com/2009/05/19/whats-right-and-wrong-about-newsletters/comment-page-1/#comment-387987 ed Fri, 29 May 2009 19:13:05 +0000 http://www.accmanpro.com/?p=4784#comment-387987 Hi Adrian,Nicely designed newsletter...Dennis is right though...no call to action - what do you want the recipients to do with the newsletter?For instance...you mention Xero, but don't include a link to a page on your site talking about it...or you request that people "please call us on the normal number" but don't include the number.1. A picture speaks a thousand words (although you do need words cos a lot of people have images turned off by default in their email client!).So...if you are offering peace of mind...can you get an image that shows that? If you are selling a product or a service that provides peace of mind, then an image.Similarly, an image to accompany the golf day.And...since you are personalising it and signing it off "Adrian" why not include a picture of your grinning mug too!2. There isn't any mention of the fact that you are a firm of accountants . That may not matter so much if the recipient definitely knows....but if they refer it to a friend, how would they know?3. Text layout.....one sentence per paragraph. Makes it easier to skim the content.4. The titles "Latest News" and "Bright Ideas" are really hidden under the image - and you just assume that there isn't any real demarcation of the sections.If you increased the font sized and put the titles above the image - and possibly included some faint horizontal lines, it would help to divide the newsletter into sections.Hope this helps.Ed Hi Adrian,

Nicely designed newsletter…Dennis is right though…no call to action – what do you want the recipients to do with the newsletter?

For instance…you mention Xero, but don’t include a link to a page on your site talking about it…or you request that people “please call us on the normal number” but don’t include the number.

1. A picture speaks a thousand words (although you do need words cos a lot of people have images turned off by default in their email client!).

So…if you are offering peace of mind…can you get an image that shows that? If you are selling a product or a service that provides peace of mind, then an image.

Similarly, an image to accompany the golf day.

And…since you are personalising it and signing it off “Adrian” why not include a picture of your grinning mug too!

2. There isn’t any mention of the fact that you are a firm of accountants . That may not matter so much if the recipient definitely knows….but if they refer it to a friend, how would they know?

3. Text layout…..one sentence per paragraph. Makes it easier to skim the content.

4. The titles “Latest News” and “Bright Ideas” are really hidden under the image – and you just assume that there isn’t any real demarcation of the sections.

If you increased the font sized and put the titles above the image – and possibly included some faint horizontal lines, it would help to divide the newsletter into sections.

Hope this helps.

Ed

]]> By: Dennis Howletthttp://www.accmanpro.com/2009/05/19/whats-right-and-wrong-about-newsletters/comment-page-1/#comment-387977 Dennis Howlett Fri, 29 May 2009 18:42:32 +0000 http://www.accmanpro.com/?p=4784#comment-387977 Nice one Adrian: I'll give it a 7/10: so where's the call to action? ;) Nice one Adrian: I’ll give it a 7/10: so where’s the call to action? ;)

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