It’s hard to believe and sometimes I have to pinch myself but lawyers are leading the way in adopting new ways of reaching their market, making themselves more efficient and recreating their business models. Don’t believe me? Check out Get A Life (or rather the re-runs on Ustream.) I don’t know how many attendees there were over the two days but Ustream tells me there were 2,101 viewers. That’s pretty amazing by any standards but when you cycle through the content it is clear they are hitting sweet spots.
Everything from virtualized offices and outsourcing to effective use of the internet is up for discussion with great success stories and learnings are all there. Legal Birds counts 838 Tweet messages with the tag ‘gal09′ Search Twitter is another way to find Tweets with the same tag. While I didn’t hang in for the full two days, the hours I spent watching speakers was very well worth the time investment.
For me, Kevin O’Keefe was the stand out speaker, charting how he became aware of the internet and started using is as a communications medium. Such gems as:
‘Don’t be shrines to yourself…people don’t want to come to your website’
‘Moved that someone CARED…you made a difference’
‘You are living in the best time ever…to re-invent yourself’
‘The busiest people are those who are active on the web’
…stood out to me as statements worth considering. But then the lawyers are doing more. While watching the conference, I learned about LexTweet, another way to aggregate and discover lawyers. Does anyone out there think that those seeking legal advice won’t be using these tools?
Mark Lee and I disagree on whether Twitter is useful to accountants. I say yes, he says no. When you see how they’re currently using it in the US then you have to ask about the hidden utility of these services.
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