May 17, 2009
Featured
Last Friday I met with Jeremy Newman, BDO’s global CEO. I had been anticipating this meeting for some days. It is rare for a global head of a large accounting firm to meet with lowly, ‘never under opinionated’ bloggers like me. It added a certain edginess to the encounter. I also had the sense I’d [...]
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May 13, 2009
General
It’s not often I agree with a marketer but on this occasion, Seth Godin provides us with a masterclass in the difference between cost and value in the context of sunk costs: When making a choice between two options, only consider what’s going to happen in the future, not which investments you’ve made in the [...]
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