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Twinfield explains the value of saas to professional accountants

by Dennis Howlett on June 12, 2009


While in Amsterdam this week, I videoed Andre K, founder and CEO of Twinfield. During his SIIA panel, Andre talked about partnerships in the context of cloud computing. Afterwards, we explored that topic in the context of professional accountants. Andre’s insights from experience with large firms like PWC, BDO and Deloitte speak volumes about the value these firms are seeing.

Twinfield currently has 60,000 customers and is expecting growth in the 20-40% range this year with the same for the following year. That should give cause for cheer among the saas community, most of which are seeing double and triple digit growth.

During the course of this 6 minute video the message that comes across loud and clear – there are many benefits to the saas model for professionals with more to come.

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Tagged as: BDO International, SAAS

  • Dennis,
    I don't know if it's the Malbec, my lack of IT skills or you but where the h*** is the link to the video
  • How did you do that?! I guess it takes some time to download!
  • Umm...I didn't do anything. It must just be a tad slow
  • As far as I am aware, the large firms have been involved in the SaaS area for some time, due to their size I guess they understand the benefits of having access to up to the minute client data without having to travel.

    As I see it, the main issue is not the larger firms, but that of getting the smaller ones to understand the benefits of the SaaS model and buy in, only then will the smaller businesses they act for start to get the business advice and support they deserve from accountants, until that day most accountants are going to continue to be compliance based operations, which is mad when you think accountants like to be known as ‘trusted advisers’.
  • I guess it's because in smaller firms the partners are too busy "fire fighting".

    They don't have time to research, learn and implement a new solution. So they stick with what they know (Sage / QuickBooks / letting clients choose what they like).

    Or, if they start using an SaaS solution, they haven't the time and resources to implement it practice-wide and so they use it as an on-the-side addition rather than a practice-wide strategy (vide Bob Harper).

    M
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