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Invest now

by Dennis Howlett on June 22, 2009

It is rare that I disagree with Mark Lee but his post on the future of the profession at AccountingWEB struck a nerve with me. In talking about International Standards on Auditing, Mark said:

Audit firms will need to invest in new training and systems to comply, but there won’t be any additional fees so this is simply an additional cost to be covered.

Say what? Time and again it is being shown that the profession is not training people to an appropriate standard, hence many of the problems emerging from the banking crisis. What’s more, it is also clear that risk and compliance management solutions are far from making the kind of audit quality difference one might expect. In my view this means that Big 4 professionals in particular don’t have a choice. Especially if they want to restore their tarnished reputation.

At the same time however, it must seem absurd to be talking about investment when the economy is in such deep trouble and showing signs of unpredictability. Yet that is exactly what I believe professional firms should be doing. Investment now will pay enormous dividends later as the economy picks up. What’s bad about that?

The problem is that investment decisions are almost always taken at the wrong time in the economic cycle. Business invests when times (and cash flow) are good. Assuming you believe that all economies behave in a cyclical manner, that’s too late. Investment is about preparedness not reaction. But then how do you fund investment when credit is difficult to obtain? The obvious answer is to turn capex into opex. That’s another reason why saas could be a better alternative to traditional on premise solutions.

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  • I take your point Dennis. My observation originates from the ICAEW's recent conference on the future of auditing. The audience was made up almost exclusively of what would be termed smaller practices.

    There was no enthusiasm from them to invest further in training staff (and themselves) to understand ISAs for exactly the reason noted above. I sense that your comments may be directed more to those larger firms with international clients who will in some way benefit from ISAs.

    On the wider issue of investment and training I keep hearing how firms have trimmed their training budgets and are not investing in building up the knowledge and skills of staff. Whether this is due to severe cashflow constraints, a precautionary measure or evidence of a lack of belief in training generally I do not know. I hope it's a misconceived precautionary measure - but I wouldn't bet on it.

    Mark
  • @mark - it really is foolish to give up on investments at this time although I fully understand the reasons for reticence. 'Where's that money coming from?' is the usual cry but then once they start losing staff, firms wonder why skills are walking away thus making it more difficult to take advantage of new opportunities as the cycle turns. Or even when it isn't.
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