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New threads at AccountingWeb but several steps back

by Dennis Howlett on June 24, 2009

awebnew In its first major redesign in more than 10 years, AccountingWeb has undergone a substantial makeover. They are soliciting feedback so here it goes. I like they’ve taken a more modern approach with a more graphical ‘feel.’ It’s fresh and easier on the eye than the previous version. In the process they’ve taken several retrograde steps back.

First, all Sift Media sites are built using Drupal. That means the average customer (they sell website development as part of their offering) will HAVE to engage with Sift for maintenance or changes. Drupal is a solid open source system but its community is one of the most hostile I’ve ever come across. It’s also one of the toughest systems to get your head around. Experienced Drupal users I’ve spoken to in the past have said that it can be difficult to work with. I found it a confusing nightmare at version 5. If you’ve always got to go back to the provider for changes then that’s a hidden lock in. Having said that, you can build great sites with Drupal – if you’ve got the time and mental energy.

Second, AccountingWeb has taken the extraordinary step of ADDING a login requirement BEFORE you can read full articles. C’mon people – we’re living in a time when openness is the way forward, not building more walled gardens. Over at ZDNet, some of us have been arguing that its laborious sign up process was hindering conversation. Thankfully, management has seen sense and made sign up and sign in a much more streamlined and easy process. In erecting a barrier to seeing the content, AccountingWeb sends the wrong message to professionals.

Third, the site is implying that those who sign in are part of their community and readers are encouraged to use that position to create their own blogs inside the walled garden. Sift Media is a commercial advertising based organization. Any content they can leverage will be used to sell ad space on their property. Where’s the benefit to you?

Finally, despite my best efforts, I can’t find AW’s copyright policy. Is search there still broken? If I’m contributing anything to Sift then I want to know who owns what and how it is going to be used.

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  • I've just spotted another issue with the AccountinWEB revamp and the registration thing. If you look back at comments on old articles, the names of commenters appear to be lost unless they are/were signed in as a member. I happened to be looking at the opinion piece you and I wrote for them on SaaS 2 years ago... apart from me, the identities of all the other commenters (you, Alistair, couple of Davids) has been lost

    http://www.accountingweb.co.uk/item/165822

    It's all hampering the converstion in a big way.
  • The thinking behind forcing registration is simple. They want more detailed data about who reads the site as having more info than just the number of eyes makes it more attractice to advertisers.

    I appreciate the logic behind that way of thinking, but I agree with you that it's a mistake.

    I suspect that within a few months it might revert back if the numbers of people that register aren't as high as they hoped.
  • I was intrgued by your comment about their copyright policy. Like you I haven't found it yet, but one point in their terms and conditions I find very surprizing:

    "You may not create a link to this website from another website or document without AccountingWEB.co.uk's prior written consent."

    That's good for SEO and PR......!
  • I didn't spot that - so I've breached their rules already? So much for conversation eh?
  • Oh, snozzcumbers!

    Are they doing that because they want to get us bloggers to post on their site and not on our own sites? I can't think of any other reason!

    M
  • I can't see any independent blogger falling for that one. They want to create content as a driver for page views and ergo more metrics to feed the advertisers.
  • I haven't had a proper chance to look around yet, but I agree that the new style is an improvement. I also agree that forcing registration to read the content is a MASSIVE step backwards. They do appar to be listening to feedback though, as I see this comment about anonymous comments being looked at:
    http://www.accountingweb.co.uk/topic/making-pos...

    I definitely agree with your sentiments over Drupal, although I'm going to revisit and get some other opinions following Martyn's feedback.
  • Steve
    Doug,
    I think that you need to check out Drupal again; it has changed massively since D6 came out and is light years ahead of D5 in terms of usability and flexibility. Yes, there is always a balance between flexibility and complexity, but D6 is great in terms of allowing the user (or developer) to determine how far to either side they want to go. It certainly is not tough or a nightmare, as long as you have a modicum of technology related skills. Absolutely no need to delve into any coding at all, unless you *really* want to create custom modules.

    It hasnt been voted as the best CMS for nothing
    http://drupal.org/Drupal-Wins-Best-Overall-2008...

    I do find your comments about the community slightly strange...perhaps not as engaging I would have liked, but certainly never hostile.
  • Steve - I don't mind revisiting stuff and maybe that's something I should do. Even so - what put me off time and again was the default answer to almost any question was either: 'Go learn it' or 'Go find it for yourself.' When open source communities work they can be great but when they don't, they're horrible. Drupal is at that 'not good' end of the spectrum for me. I was fortunate to find a few helpful souls from other sources but even they admitted that v.5 was a pig and the community sucked. Memories like that don't fade so easily. And yes - I can write HTML/CSS/PHP/JS reasonably well.
  • Martyn
    Dennis,

    Used to go to AWeb a lot (thats how I found you!) - now I never bother - a waste of time for me. It isn't even in my feed reader any more

    The forums (fora?) are populated by die-hard ignorants (boring accountants I suppose), the news is 'old' and the comment is usually pretty lame - so there is nothing to pull me in.

    Shame, as I know one of the founding partners personally (he left ages ago) and I believe I'm user number 3 or 4 in their database.

    Martyn
  • The problem with great ideas - and AW was certainly a gr8 idea in 97 is that they lose their relevance over time. The problem today is that AW has really put lipstick on a pig. The model hasn't evolved.
  • Martyn
    Yes - I remember when Ben, Andrew and David started out - AW seemed really radical and cutting edge. I loved 'The Prudent Surfer'.

    Is it really 12 years?
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