The above book is being excerpted on bMighty and in Chapter 14: Enterprise 2.0: Wiki While You Work, the author cites something I wrote a while back:
CEOs instinctively know that internal collaboration, whether through rudimentary technologies like blogs and wikis, hold significant efficiency promise. They know the technology is relatively inexpensive compared to other types of enterprise technology and that implementation can be rapid. They also get that, in the longer term, these technologies could hold incredible promise for business effectiveness across their entire value chain in releasing huge amounts of resource back into the business. None of that is disputed. What is disputed are two things: social media and social networking as applied internally. Why?
I can’t recall exactly where I said this but given what I saw coming out of the recent Enterprise 2.0 conference, my views have not changed that much. There is still far too much vendor and ‘expert’ chatter about the benefits of blogs, wikis, RSS etc and not enough around case material that talks to success. Even more important, there is almost no talk of substance around failure and recovery. That’s an issue I am actively engaged upon right now about which more later. Innovation is a wonderful thing but failure is never far away. It is therefore no surprise that professionals currently take a ‘wait and see’ attitude to the ‘new.’