Throwing Sheep In The Boardroom

by admin on July 2, 2009

in Innovation

The above book is being excerpted on bMighty and in Chapter 14: Enterprise 2.0: Wiki While You Work, the author cites something I wrote a while back:

CEOs instinctively know that internal collaboration, whether through rudimentary technologies like blogs and wikis, hold significant efficiency promise. They know the technology is relatively inexpensive compared to other types of enterprise technology and that implementation can be rapid. They also get that, in the longer term, these technologies could hold incredible promise for business effectiveness across their entire value chain in releasing huge amounts of resource back into the business. None of that is disputed. What is disputed are two things: social media and social networking as applied internally. Why?

I can’t recall exactly where I said this but given what I saw coming out of the recent Enterprise 2.0 conference, my views have not changed that much. There is still far too much vendor and ‘expert’ chatter about the benefits of blogs, wikis, RSS etc and not enough around case material that talks to success. Even more important, there is almost no talk of substance around failure and recovery. That’s an issue I am actively engaged upon right now about which more later. Innovation is a wonderful thing but failure is never far away. It is therefore no surprise that professionals currently take a ‘wait and see’ attitude to the ‘new.’

Reblog this post [with Zemanta]

Comments on this entry are closed.

martin english July 2, 2009 at 7:42 am

chase up @cflanagan about the tools she (and others) in CSC are using to turn a global 'collection of small companies' into 1 – she was at the E2.0 conference last month, so you may have already met

Chris Yeh July 2, 2009 at 7:09 pm

Maybe it's just because it's not compatible with my own personality, but I believe that cheerleading is counterproductive. There's a reason the hype cycle exists. The cheerleaders may push us into the trough of disillusionment….

Previous post:

Next post: