I like to think that most professionals differentiate by the service they offer rather than technical skills. To me, technical ability should be a given albeit there can be problems. Even so, there will always be that situation where you just know you’d like to help but you’re out of your depth. Enter tweetalondoncab where they say:
@tweetalondoncab is a true collective operation, that it shows cab drivers are prepared to be innovative and that our service values our customers safety & security above all else.
Substitute ’safety & security’ for ‘wealth and well-being’ and you’ve got a tagline for professionals operating in an innovative manner. Unfortunately, there are too many professionals seeing services like Twitter as a way to foghorn messages telling you how great they are. For example:
Check out my profile on ecademy: http://tinyurl.com/bfleo7 perhaps ecademy could generate significant new business for you as well?
What’s the difference you might think? Jonathan Agnew, former England cricketer and now cricket journalist sent this Tweet message:
OK..morning all. Big news first – @tweetalondoncab and @cabbiescapital works a treat. Thanks gents. Would never have got a cab at my hotel.
That got my attention. Which also makes me think that London cabs have just turned into a social object. If you don’t think so then check the Tweet messages coming from @cabbiescapital.
So going back to my opening remark. If the idea of advice is to get a client from where they are to where they’d like to be and you can’t necessarily handle it, then where’s the harm in collaborating virtually with others who may be able to get the job done? Isn’t that accountants as cabbies?
With thanks to Aggers for helping me see another angle to innovation. Who’d have thunk that?
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