I’ve no idea who sent me this link, probably some well meaning soul on Twitter but the embedded Slideshare presentation is worrying. Stuffed with out of date ’stuff’ like on overfull suitcase, it takes the wrong angle on so-called social media, a term I detest, for accountants. It demonstrates a lack of understanding about what makes this style of audience tick. It’s hard enough to get professional accountants to understand the world of marketing, social media as presented here will blow their heads off.
Instead, can I suggest that those who are curious steer away from the consumer facing spiel and think more about communications, internally at first and how sharing information might better serve the practice. Professionals should be looking for ways to better collaborate both internally and among their communities. We’re starting to see that at ion. And it’s not about using these tools as direct marketing tools or gimmicks but about the indirect effects that arise out of your efforts at supporting those around you through the stories you tell.
But above everything, please don’t see this as any quick fix. Making these things work takes time.
Bonus link: evil plans and English Cut - this is where the rubber meets the road
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