Cloud confusion – self inflicted?

I’ve argued that there is way too much confusion in the market around cloud computing. It gets industry people excited but doesn’t help the end user. Hence why I playfully talk about SOC.

In this video segment which I shot at the SAP Business Influencer Summit in Boston last week, Dan McWeeney of Adobe expresses the view that cloud definitions are confusing. In part he implies the confusion comes from a self inflicted attempt by vendors to carve out spaces that should help differentiate them but which only serve to make it difficult for others to understand what’s going on. In contrast, Dan argues that by keeping to other terms such as saas and on-demand, SAP avoids the problem.

Reality check: Dan’s a super cool and brilliant programmer who is among the best of the best I know. If he gets confused then what chance those who are trying to make buying decisions?

I’d like to think that in 2010, we’ll see a return to some sort of sanity where vendors wake up to what the market is demanding – clarity of thinking and sensible, buzzword bingo free communication.

Tagged as: Adobe Systems, Cloud computing, SAP