I'm not saying that we have proofs that Enterprise 2.0 is a game changing concept for corporations, just that it's normal to integrate in our plans things that have not happened yet.

I'm with you that processes are here to stay, and to be improved (be it by adding some 2.0 flavors to our ERPs & CRMs).

My point is, what is going to happen to these 70% (soon to become 80% as processes are improved) of unused employees skills. Is it going to be used by markets as employees will conduct separate activities through their iPhones and the likes during part of their work time? Or will corporations find a way to transact with their employees to benefit from these 70% in exchange of new forms of compensation?

If organizations keep only the process approach, they'll have to improve through iterations. If they want to use both processes and potentially some new patterns, they'll have to mutate.

You only have to look at the Nogerian Pants Bomber affair to realize just how easy it is for organizations to fail, taking with it a much heralded E2.0 case study to understand that people don't behave rationally. That's a great reason for having processes.

Unless you really are out with the fairies, you're not going to throw out tried, tested and proven processes. However, I am arguing for an augmentation or iterative approach that I think a. has a higher chance of working and 2. is far more acceptable to management than wrapping stuff up in 'social.'

Process has been a formidable concept applied to the productive activity, raising dramatically output, but with terrible use of employee's skills. While GDP has largely increased thanks to the application of processes within corporations, it is obvious that the increasing limits of the role each employees is assigned within the enterprise has decreased the expression of their skills and lower their contribution to probably not much higher than 30% of their capacities.

As Oliver Williamson described in his book “Markets & Hierarchies”, because of transaction costs, markets or organizations can be best for different type of productive activities. New Web 2.0 technologies are definitely creating an intense boost in creativity on the market side. For me, Enterprise 2.0 is the challenge to see if these same technologies can be appropriated by organizations, based on new principles, to boost equally production in these legal entities we call firms. If the Enterprise can only exist using the process approach, my take is that the proportion of wealth created within organization will be outpaced by the one created within markets. We will then witness a full swing back of economic activity in favor of the markets.

I’m not saying that we have proofs that Enterprise 2.0 is a game changing concept for corporations, just that it’s normal to integrate in our plans things that have not happened yet.