Comments on: AccountingWeb feeling the double dip effect? Good for vendors http://www.accmanpro.com/2010/01/08/accountingweb-feeling-the-double-dip-effect-good-for-vendors/ Thu, 09 Feb 2012 10:01:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jon Reed http://www.accmanpro.com/2010/01/08/accountingweb-feeling-the-double-dip-effect-good-for-vendors/comment-page-1/#comment-7567 Jon Reed Sat, 09 Jan 2010 02:58:37 +0000 http://www.accmanpro.com/?p=6195#comment-7567 Dennis, as you know working the SAP space I don't know much about Accounting Web but I can definitely say that your advice here, that smart vendors will reduce ad spend on tired conglomerates in order to focus on their own blogs and communities is absolutely right on. Aside from some vague branding benefit, ad purchases are fleeting, whereas blog content holds search value much longer. <br><br>But more importantly, blogging (or other forms of content creation such as video) put a human face on products and create a great interaction with customers. I have advised several clients to abandon less-used discussion forums and simply interact with their customers in blog comment threads. <br><br>Of course, it's all in the implementation. Some blogs are just press release outlets in disguise - useless wheel spinning. I like the Xero blog you pointed out in your blog a lot. These folks clearly get it, and I'll use their blog as an example for others. Too bad more companies don't get this stuff, but I guess that's good news for early adopters. Well established vendor communities are extremely powerful, and even a team blog can change the face of a company. Those who get traction will leave their competitors in wishful thinking mode, or buying ads and crossing fingers. Good luck with that. Dennis, as you know working the SAP space I don't know much about Accounting Web but I can definitely say that your advice here, that smart vendors will reduce ad spend on tired conglomerates in order to focus on their own blogs and communities is absolutely right on. Aside from some vague branding benefit, ad purchases are fleeting, whereas blog content holds search value much longer.

But more importantly, blogging (or other forms of content creation such as video) put a human face on products and create a great interaction with customers. I have advised several clients to abandon less-used discussion forums and simply interact with their customers in blog comment threads.

Of course, it's all in the implementation. Some blogs are just press release outlets in disguise – useless wheel spinning. I like the Xero blog you pointed out in your blog a lot. These folks clearly get it, and I'll use their blog as an example for others. Too bad more companies don't get this stuff, but I guess that's good news for early adopters. Well established vendor communities are extremely powerful, and even a team blog can change the face of a company. Those who get traction will leave their competitors in wishful thinking mode, or buying ads and crossing fingers. Good luck with that.

]]> By: Jon Reed http://www.accmanpro.com/2010/01/08/accountingweb-feeling-the-double-dip-effect-good-for-vendors/comment-page-1/#comment-7566 Jon Reed Fri, 08 Jan 2010 21:58:37 +0000 http://www.accmanpro.com/?p=6195#comment-7566 Dennis, as you know working the SAP space I don't know much about Accounting Web but I can definitely say that your advice here, that smart vendors will reduce ad spend on tired conglomerates in order to focus on their own blogs and communities is absolutely right on. Aside from some vague branding benefit, ad purchases are fleeting, whereas blog content holds search value much longer. But more importantly, blogging (or other forms of content creation such as video) put a human face on products and create a great interaction with customers. I have advised several clients to abandon less-used discussion forums and simply interact with their customers in blog comment threads. Of course, it's all in the implementation. Some blogs are just press release outlets in disguise - useless wheel spinning. I like the Xero blog you pointed out in your blog a lot. These folks clearly get it, and I'll use their blog as an example for others. Too bad more companies don't get this stuff, but I guess that's good news for early adopters. Well established vendor communities are extremely powerful, and even a team blog can change the face of a company. Those who get traction will leave their competitors in wishful thinking mode, or buying ads and crossing fingers. Good luck with that. Dennis, as you know working the SAP space I don't know much about Accounting Web but I can definitely say that your advice here, that smart vendors will reduce ad spend on tired conglomerates in order to focus on their own blogs and communities is absolutely right on. Aside from some vague branding benefit, ad purchases are fleeting, whereas blog content holds search value much longer. But more importantly, blogging (or other forms of content creation such as video) put a human face on products and create a great interaction with customers. I have advised several clients to abandon less-used discussion forums and simply interact with their customers in blog comment threads. Of course, it's all in the implementation. Some blogs are just press release outlets in disguise – useless wheel spinning. I like the Xero blog you pointed out in your blog a lot. These folks clearly get it, and I'll use their blog as an example for others. Too bad more companies don't get this stuff, but I guess that's good news for early adopters. Well established vendor communities are extremely powerful, and even a team blog can change the face of a company. Those who get traction will leave their competitors in wishful thinking mode, or buying ads and crossing fingers. Good luck with that.

]]> By: Jon Reed http://www.accmanpro.com/2010/01/08/accountingweb-feeling-the-double-dip-effect-good-for-vendors/comment-page-1/#comment-9654 Jon Reed Fri, 08 Jan 2010 21:58:00 +0000 http://www.accmanpro.com/?p=6195#comment-9654 Dennis, as you know working the SAP space I don't know much about Accounting Web but I can definitely say that your advice here, that smart vendors will reduce ad spend on tired conglomerates in order to focus on their own blogs and communities is absolutely right on. Aside from some vague branding benefit, ad purchases are fleeting, whereas blog content holds search value much longer. But more importantly, blogging (or other forms of content creation such as video) put a human face on products and create a great interaction with customers. I have advised several clients to abandon less-used discussion forums and simply interact with their customers in blog comment threads. Of course, it's all in the implementation. Some blogs are just press release outlets in disguise - useless wheel spinning. I like the Xero blog you pointed out in your blog a lot. These folks clearly get it, and I'll use their blog as an example for others. Too bad more companies don't get this stuff, but I guess that's good news for early adopters. Well established vendor communities are extremely powerful, and even a team blog can change the face of a company. Those who get traction will leave their competitors in wishful thinking mode, or buying ads and crossing fingers. Good luck with that. Dennis, as you know working the SAP space I don’t know much about Accounting Web but I can definitely say that your advice here, that smart vendors will reduce ad spend on tired conglomerates in order to focus on their own blogs and communities is absolutely right on. Aside from some vague branding benefit, ad purchases are fleeting, whereas blog content holds search value much longer.

But more importantly, blogging (or other forms of content creation such as video) put a human face on products and create a great interaction with customers. I have advised several clients to abandon less-used discussion forums and simply interact with their customers in blog comment threads.

Of course, it’s all in the implementation. Some blogs are just press release outlets in disguise – useless wheel spinning. I like the Xero blog you pointed out in your blog a lot. These folks clearly get it, and I’ll use their blog as an example for others. Too bad more companies don’t get this stuff, but I guess that’s good news for early adopters. Well established vendor communities are extremely powerful, and even a team blog can change the face of a company. Those who get traction will leave their competitors in wishful thinking mode, or buying ads and crossing fingers. Good luck with that.

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