Comments on: Hugh and me: marketing for everyone http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/ Thu, 09 Feb 2012 10:01:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bob Harper http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-7579 Bob Harper Wed, 03 Feb 2010 01:22:34 +0000 http://www.accmanpro.com/?p=6208#comment-7579 Apart from tax advice very few firms that understand value and know less about how to market and sell it. The problem is time recording and thinking effort should be rewarded. Apart from tax advice very few firms that understand value and know less about how to market and sell it. The problem is time recording and thinking effort should be rewarded.

]]> By: Bob Harper http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-7578 Bob Harper Tue, 02 Feb 2010 20:22:34 +0000 http://www.accmanpro.com/?p=6208#comment-7578 Apart from tax advice very few firms that understand value and know less about how to market and sell it. The problem is time recording and thinking effort should be rewarded. Apart from tax advice very few firms that understand value and know less about how to market and sell it. The problem is time recording and thinking effort should be rewarded.

]]> By: Bob Harper http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-9726 Bob Harper Tue, 02 Feb 2010 20:22:00 +0000 http://www.accmanpro.com/?p=6208#comment-9726 Apart from tax advice very few firms that understand value and know less about how to market and sell it. The problem is time recording and thinking effort should be rewarded. Apart from tax advice very few firms that understand value and know less about how to market and sell it. The problem is time recording and thinking effort should be rewarded.

]]> By: Keepers of the Truth | Business Strategic Planning http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-7577 Keepers of the Truth | Business Strategic Planning Thu, 28 Jan 2010 06:32:52 +0000 http://www.accmanpro.com/?p=6208#comment-7577 [...] Hugh and me: marketing for everyone (accmanpro.com) [...] [...] Hugh and me: marketing for everyone (accmanpro.com) [...]

]]> By: StuartJones http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-7581 StuartJones Tue, 12 Jan 2010 03:41:20 +0000 http://www.accmanpro.com/?p=6208#comment-7581 Selling value in the profession is even harder for two reasons:<br>1. The profession is already saying it is doing so much for clients, even if in fact it isn't (see below), that business owners don't believe you! and<br>2. You lose heart because of the gloss sold by other firms. What do I say?<br><br>Examples of website statements (from four different firms)versus actual performance, based on a collection of my latest clients (website statement first):<br><br>A)“A high quality, fast, reliable service”<br>Books given to accountant in September but still waiting for accounts in December. <br>B)“We can provide you with a complete bookkeeping service”<br>Partner drawings analysed as wages <br>C)“Taking care of tax obligations”<br>£6000 weekly wage bill treated as money withdrawn from company by directors <br>D)"For any kind of financial report accuracy is the keyword"<br>Failing to claim motor expenses in accounts in most beneficial way for client Selling value in the profession is even harder for two reasons:
1. The profession is already saying it is doing so much for clients, even if in fact it isn't (see below), that business owners don't believe you! and
2. You lose heart because of the gloss sold by other firms. What do I say?

Examples of website statements (from four different firms)versus actual performance, based on a collection of my latest clients (website statement first):

A)“A high quality, fast, reliable service”
Books given to accountant in September but still waiting for accounts in December.
B)“We can provide you with a complete bookkeeping service”
Partner drawings analysed as wages
C)“Taking care of tax obligations”
£6000 weekly wage bill treated as money withdrawn from company by directors
D)”For any kind of financial report accuracy is the keyword”
Failing to claim motor expenses in accounts in most beneficial way for client

]]> By: StuartJones http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-7583 StuartJones Tue, 12 Jan 2010 00:40:12 +0000 http://www.accmanpro.com/?p=6208#comment-7583 Really? Pubic contribution made my mind boggle! Really? Pubic contribution made my mind boggle!

]]> By: dahowlett http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-7585 dahowlett Mon, 11 Jan 2010 23:56:14 +0000 http://www.accmanpro.com/?p=6208#comment-7585 That's interesting. Last week I was on a sales call. I hate them. I'm lousy at it. I want to think the value of what I can offer should be self evident but then the reason peeps ask for expertise is cuz they don't necessarily get it themselves. As to value? That's always a tough one. That's interesting. Last week I was on a sales call. I hate them. I'm lousy at it. I want to think the value of what I can offer should be self evident but then the reason peeps ask for expertise is cuz they don't necessarily get it themselves. As to value? That's always a tough one.

]]> By: dahowlett http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-7582 dahowlett Mon, 11 Jan 2010 23:54:36 +0000 http://www.accmanpro.com/?p=6208#comment-7582 Typo - yes. Apologies - sometimes I write what is going on in my head without too much thought to structure. I guess I'm saying we should be more brave. It's a reason why I've bought some of his cube grenades for my office. One says 'create or die.' It was the prime reason I used one of his latest cartoons as an illustration. Typo – yes. Apologies – sometimes I write what is going on in my head without too much thought to structure. I guess I'm saying we should be more brave. It's a reason why I've bought some of his cube grenades for my office. One says 'create or die.' It was the prime reason I used one of his latest cartoons as an illustration.

]]> By: StuartJones http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-7576 StuartJones Mon, 11 Jan 2010 22:41:20 +0000 http://www.accmanpro.com/?p=6208#comment-7576 Selling value in the profession is even harder for two reasons:1. The profession is already saying it is doing so much for clients, even if in fact it isn't (see below), that business owners don't believe you! and2. You lose heart because of the gloss sold by other firms. What do I say?Examples of website statements (from four different firms)versus actual performance, based on a collection of my latest clients (website statement first):A)“A high quality, fast, reliable service”Books given to accountant in September. Still waiting for accounts in December. B)“We can provide you with a complete bookkeeping service”Partner’ drawings analysed as wages C)“Taking care of tax obligations”£6000 weekly wage bill treated as money withdrawn from company by directors D)"For any kind of financial report accuracy is the keyword"Failing to claim motor expenses in accounts in most beneficial way for client Selling value in the profession is even harder for two reasons:1. The profession is already saying it is doing so much for clients, even if in fact it isn't (see below), that business owners don't believe you! and2. You lose heart because of the gloss sold by other firms. What do I say?Examples of website statements (from four different firms)versus actual performance, based on a collection of my latest clients (website statement first):A)“A high quality, fast, reliable service”Books given to accountant in September. Still waiting for accounts in December. B)“We can provide you with a complete bookkeeping service”Partner’ drawings analysed as wages C)“Taking care of tax obligations”£6000 weekly wage bill treated as money withdrawn from company by directors D)"For any kind of financial report accuracy is the keyword"Failing to claim motor expenses in accounts in most beneficial way for client

]]> By: Anonymous http://www.accmanpro.com/2010/01/10/hugh-and-me-marketing-for-everyone/comment-page-1/#comment-9669 Anonymous Mon, 11 Jan 2010 22:41:00 +0000 http://www.accmanpro.com/?p=6208#comment-9669 Selling value in the profession is even harder for two reasons:1. The profession is already saying it is doing so much for clients, even if in fact it isn't (see below), that business owners don't believe you! and2. You lose heart because of the gloss sold by other firms. What do I say?Examples of website statements (from four different firms)versus actual performance, based on a collection of my latest clients (website statement first):A)“A high quality, fast, reliable service”Books given to accountant in September but still waiting for accounts in December. B)“We can provide you with a complete bookkeeping service”Partner drawings analysed as wages C)“Taking care of tax obligations”£6000 weekly wage bill treated as money withdrawn from company by directors D)"For any kind of financial report accuracy is the keyword"Failing to claim motor expenses in accounts in most beneficial way for client Selling value in the profession is even harder for two reasons:1. The profession is already saying it is doing so much for clients, even if in fact it isn’t (see below), that business owners don’t believe you! and2. You lose heart because of the gloss sold by other firms. What do I say?Examples of website statements (from four different firms)versus actual performance, based on a collection of my latest clients (website statement first):A)“A high quality, fast, reliable service”Books given to accountant in September but still waiting for accounts in December. B)“We can provide you with a complete bookkeeping service”Partner drawings analysed as wages C)“Taking care of tax obligations”£6000 weekly wage bill treated as money withdrawn from company by directors D)”For any kind of financial report accuracy is the keyword”Failing to claim motor expenses in accounts in most beneficial way for client

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