Survey: 75% professionals see themselves moving to advisory

by admin on January 11, 2010

in Cloud Computing/SaaS

Someone’s been reading this blog. It’s not telling me anything particularly new but the numbers are interesting. According to a survey conducted among AccountingWeb readers on behalf of e-conomic

When asked about the future of the profession, there was consistent evidence that accountants foresee dramatic change occurring over the next five years.  Three quarters saw themselves moving away from their traditional role to become more of a profitability consultant and business adviser than a reporting accountant, and over a quarter believe they will be sending all their compliance work offshore for processing.

When it comes to technology, the picture looks a little rosier.  An overwhelming majority, 84%, believe their ability to advise clients on the best use of IT to optimize profit and efficiency will be an important part of their professional expertise.   Over 40% could imagine being a roving digital pioneer, dipping into clients’ information via Cloud-based systems when needed rather than being tied to a specific office, and as many as a third see themselves working in a totally paperless office.

Why am I not surprised? Calls to practitioners regularly cite changes in the business and regulatory landscape as reasons why they are considering fundamental changes to their business model. I am surprised 25% are looking at offshoring. I’d have thought the figure might be higher. But then labour arbitrage is only part of the story. Key to any fundamental change will require entering the world of SaaS. As more vendors recognize the need to include professionals in their offerings, such choices will become easier.

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Wow! I think I may be ahead of the curve, for once. I am already one of the 84% of accountants looking at providing technology advice instead. Based on my experience in practice over the past 20-odd years though, I wonder where these accountants are going to suddenly acquire their IT wings? Usually you find one forward-thinking, person in each practice, and none in some.

I'll keep an eye on this topic. I think the answer lies on home soil - or maybe in the cloudy bits above it ..

I used outsourcing five years ago and make the following comments based on my experiences:1. What was initially cheap rose quite steeply after about a year.2. Some client's didn't like it for a number of reasons (I suspect one or two didn't like their records being worked on by non-Europeans - seriously)3. The quality was excellent but in the end it didn't seem right for us - a combination of client unhappiness and us thinking there must be a better answer.

The starting point has to be the Data Protection Act - special rules apply when the information is sent out of the EU.

Wow! I think I may be ahead of the curve, for once. I am already one of the 84% of accountants looking at providing technology advice instead. Based on my experience in practice over the past 20-odd years though, I wonder where these accountants are going to suddenly acquire their IT wings? Usually you find one forward-thinking person in each practice, and none in some.

Wow! I think I may be ahead of the curve, for once. I am already one of the 84% of accountants looking at providing technology advice instead. Based on my experience in practice over the past 20-odd years though, I wonder where these accountants are going to suddenly acquire their IT wings? Usually you find one forward-thinking person in each practice, and none in some.

Yes Graham - there are issues. This is something I am working on with ICAEW and vendor organizations to provide buyer clarity and hopefully to encourage vendors to realize they have obligations to actively manage risk and compliance issues.

I'm pretty sure! It may work for some firms but I just wonder how they disclose that sort of arrangement to their clients ? And aren't there Data Protection Act issues - particularly on payroll services?

@graham - are you so sure? I am seeing successful practices offshoring with no problems of the kind you describe. Taking your argument a logical step further then presumably those same clients would not use online banking etc? Check out how Xero handles this kind of example. Might change your perception.

If I know SME clients, none of them would be particularly pleased about their data taking a return trip to a far off place - especially when bank account and credit card details can be compromised. What the profession foresees and what clients will put up with are frequently entirely different things.

Interesting. Have you seen any other hard facts supporting this indication of change?

But will the 75% do it? More importantly, how many of the 75% are capable of being "a profitability consultant and business adviser"?

If I know SME clients, none of them would be particularly pleased about their data taking a return trip to a far off place - especially when bank account and credit card details can be compromised. What the profession foresees and what clients will put up with are frequently entirely different things.

@graham - are you so sure? I am seeing successful practices offshoring with no problems of the kind you describe. Taking your argument a logical step further then presumably those same clients would not use online banking etc? Check out how Xero handles this kind of example. Might change your perception.

I'm pretty sure! It may work for some firms but I just wonder how they disclose that sort of arrangement to their clients ? And aren't there Data Protection Act issues - particularly on payroll services?

Yes Graham - there are issues. The point about disclosure is an interesting one and I don't have a good answer. I'll post something on IT Counts (http://ion.icaew.com/itcounts) and see what comes back. This area is something I am working on with ICAEW and vendor organizations to provide buyer clarity and hopefully to encourage vendors to realize they have obligations to actively manage risk and compliance issues.

The starting point has to be the Data Protection Act - special rules apply when the information is sent out of the EU.

I used outsourcing five years ago and make the following comments based on my experiences:1. What was initially cheap rose quite steeply after about a year.2. Some clients didn't like it for a number of reasons (I suspect one or two didn't like their records being worked on by non-Europeans - seriously)3. The quality was excellent but in the end it didn't seem right for us - a combination of client unhappiness and us thinking there must be a better answer. BTW we're still looking for the answer!

I'll keep an eye on this topic. I think the answer lies on home soil - or maybe in the cloudy bits above it ..

If I know SME clients, none of them would be particularly pleased about their data taking a return trip to a far off place - especially when bank account and credit card details can be compromised. What the profession foresees and what clients will put up with are frequently entirely different things.

@graham - are you so sure? I am seeing successful practices offshoring with no problems of the kind you describe. Taking your argument a logical step further then presumably those same clients would not use online banking etc? Check out how Xero handles this kind of example. Might change your perception.

I'm pretty sure! It may work for some firms but I just wonder how they disclose that sort of arrangement to their clients ? And aren't there Data Protection Act issues - particularly on payroll services?

Yes Graham - there are issues. The point about disclosure is an interesting one and I don't have a good answer. I'll post something on IT Counts (http://ion.icaew.com/itcounts) and see what comes back. This area is something I am working on with ICAEW and vendor organizations to provide buyer clarity and hopefully to encourage vendors to realize they have obligations to actively manage risk and compliance issues.

I'll keep an eye on this topic. I think the answer lies on home soil - or maybe in the cloudy bits above it ..

Interesting. Have you seen any other hard facts supporting this indication of change?

But will the 75% do it? More importantly, how many of the 75% are capable of being "a profitability consultant and business adviser"?

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