I’ve been reading some of the commentary around remarks made by Mark Zuckerberg, CEO Facebook during an interview at a recent awards ceremony. Viewed from this side of The Pond it makes for alarming reading. The Huffington Post puts out a partial transcription of the whole interview. The key points:
People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time…
We view it as our role in the system to constantly be innovating and be updating what our system is to reflect what the current social norms are.
A lot of companies would be trapped by the conventions and their legacies of what they’ve built, doing a privacy change – doing a privacy change for 350 million users is not the kind of thing that a lot of companies would do. But we viewed that as a really important thing, to always keep a beginner’s mind and what would we do if we were starting the company now and we decided that these would be the social norms now and we just went for it.
My emphasis added.
As The Register’s Joe Fay says somewhat sarcastically:
Mark Zuckerberg has revealed that he is a prophet, declaring that he had foreseen that people will soon have no qualms about displaying every minute detail of their private lives on the internet…
If Zuckerberg really has this gift of second sight, wouldn’t it have just been easier to place some kind of accumulator bet on the world series? Least that way no-one would have had to see pictures of him lounging around the pool.
What does and does not constitute social norms are heavily influenced by culturally accepted practices, buttressed by legislation designed for our protection. Sometimes those laws seem arcane or less than well formed. The Data Protection Act in the era of the Internet is one that springs to mind. But for a corporation to simply attempt to sweep aside otherwise accepted notions of privacy is treading into extremely dangerous waters.
Facebook has plenty of experience running the gauntlet of privacy issues. Making these statements gives you an indication of the company’s intent – mine as much as it can about you, pattern match and then use that for targeted advertising by its customers. Innocuous you might say. But then is this really where we’re going? And who else might see that same data, perhaps using it for their own nefarious wants? Goodness knows I get spammed enough by companies I’ve never heard of (presumably because someone’s mined my online data) with requests about things in which I am often at best marginally interested or which are utterly irrelevant to my areas of interest. How much worse if my entire social data is ‘out there.’
I see plenty of people more than happy to provide all sorts of information on Facebook. Most recently, one of our children posted a school video from way back when. Nice to share among the family but does the world and his dog need access to this? We’re sent photos of grand children via Facebook. That’s nice too but again, is it appropriate to be providing it to a service that has decided privacy no longer matters? Even if it does provide a get out through privacy settings? Can they be trusted when you know that’s the direction THEY think we should all go?
I constantly remind family members – please be careful with whom you share that stuff. I only ever put on Facebook things I don’t think can give me problems further down the track – which is pretty much nothing going to FB. And I only ever ‘friend’ people with whom I have a close tie. Anything else is just too SCARY.
Is it any surprise then that when it comes to putting accounting data into the Internet cloud that some become worried? Yet another reason to consider the risks, however great or small they might be.
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- Do we share too much online? Zuckerberg speaks (timesonline.typepad.com)
- Facebook CEO Zuckerberg causes stir over privacy (macworld.com)
- Facebook’s New Age Social Mantra – End of the Privacy Era! (sporkings.com)
- Zuckerberg: People Are Comfortable Without Privacy, So We Threw Them All Over The Cliff (techdirt.com)
- Facebook’s Zuckerberg Says Forget Privacy (yro.slashdot.org)
- Zuckerberg: ‘I am a prophet’ (theregister.co.uk)
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