Comments on: Nine Common SaaS marketing errors http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/ Thu, 09 Feb 2012 10:01:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: What Makes a Good Business Product? | iamtallpoppy.com http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-7724 What Makes a Good Business Product? | iamtallpoppy.com Mon, 29 Mar 2010 13:18:54 +0000 http://www.accmanpro.com/?p=6340#comment-7724 [...] Nine Common SaaS marketing errors (accmanpro.com) [...] [...] Nine Common SaaS marketing errors (accmanpro.com) [...]

]]> By: Benny Shaviv http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-7725 Benny Shaviv Mon, 08 Feb 2010 18:58:52 +0000 http://www.accmanpro.com/?p=6340#comment-7725 DH: one more key mistake SaaS companies make - quickly answering the basic question of "what is it that you do so better?" (on the website). With the sales cycle cost being a key measurement for SaaS vendors, vendors always push everyone to the free trial - but this turns out to be counterproductive. Customers don't want to go through hours of a free trial only to find out that this software is not for them. Best would be to say who its for, what does it do, what is it best at, and then I can make my decision so much easier (and I will be a VERY qualified customer)<br><br>benny<br><a href="http://bennyshaviv.com" rel="nofollow">bennyshaviv.com</a> DH: one more key mistake SaaS companies make – quickly answering the basic question of “what is it that you do so better?” (on the website). With the sales cycle cost being a key measurement for SaaS vendors, vendors always push everyone to the free trial – but this turns out to be counterproductive. Customers don't want to go through hours of a free trial only to find out that this software is not for them. Best would be to say who its for, what does it do, what is it best at, and then I can make my decision so much easier (and I will be a VERY qualified customer)

benny
bennyshaviv.com

]]> By: Benny Shaviv http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-7723 Benny Shaviv Mon, 08 Feb 2010 13:58:52 +0000 http://www.accmanpro.com/?p=6340#comment-7723 DH: one more key mistake SaaS companies make - quickly answering the basic question of "what is it that you do so better?" (on the website). With the sales cycle cost being a key measurement for SaaS vendors, vendors always push everyone to the free trial - but this turns out to be counterproductive. Customers don't want to go through hours of a free trial only to find out that this software is not for them. Best would be to say who its for, what does it do, what is it best at, and then I can make my decision so much easier (and I will be a VERY qualified customer)benny<a href="http://bennyshaviv.com" rel="nofollow">bennyshaviv.com</a> DH: one more key mistake SaaS companies make – quickly answering the basic question of "what is it that you do so better?" (on the website). With the sales cycle cost being a key measurement for SaaS vendors, vendors always push everyone to the free trial – but this turns out to be counterproductive. Customers don't want to go through hours of a free trial only to find out that this software is not for them. Best would be to say who its for, what does it do, what is it best at, and then I can make my decision so much easier (and I will be a VERY qualified customer)bennybennyshaviv.com

]]> By: Benny Shaviv http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-9733 Benny Shaviv Mon, 08 Feb 2010 13:58:00 +0000 http://www.accmanpro.com/?p=6340#comment-9733 DH: one more key mistake SaaS companies make - quickly answering the basic question of "what is it that you do so better?" (on the website). With the sales cycle cost being a key measurement for SaaS vendors, vendors always push everyone to the free trial - but this turns out to be counterproductive. Customers don't want to go through hours of a free trial only to find out that this software is not for them. Best would be to say who its for, what does it do, what is it best at, and then I can make my decision so much easier (and I will be a VERY qualified customer) benny bennyshaviv.com DH: one more key mistake SaaS companies make – quickly answering the basic question of “what is it that you do so better?” (on the website). With the sales cycle cost being a key measurement for SaaS vendors, vendors always push everyone to the free trial – but this turns out to be counterproductive. Customers don’t want to go through hours of a free trial only to find out that this software is not for them. Best would be to say who its for, what does it do, what is it best at, and then I can make my decision so much easier (and I will be a VERY qualified customer)

benny
bennyshaviv.com

]]> By: Geoff D. http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-7726 Geoff D. Fri, 05 Feb 2010 09:55:28 +0000 http://www.accmanpro.com/?p=6340#comment-7726 If anyone reading this wants to put the Indicee site to the test, please do so and let us know how we rate. Pie in the face honesty is preferred.<br><br>We want to bring Business Intelligence to mere mortals.<br><br><a href="http://www.indicee.com" rel="nofollow">http://www.indicee.com</a><br><br>or ping us on twitter at: <a href="http://www.twitter.com/indicee" rel="nofollow">http://www.twitter.com/indicee</a> If anyone reading this wants to put the Indicee site to the test, please do so and let us know how we rate. Pie in the face honesty is preferred.

We want to bring Business Intelligence to mere mortals.

http://www.indicee.com

or ping us on twitter at: http://www.twitter.com/indicee

]]> By: Geoff D. http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-7722 Geoff D. Fri, 05 Feb 2010 04:55:28 +0000 http://www.accmanpro.com/?p=6340#comment-7722 If anyone reading this wants to put the Indicee site to the test, please do so and let us know how we rate. Pie in the face honesty is preferred.We want to bring Business Intelligence to mere mortals.<a href="http://www.indicee.com" rel="nofollow">http://www.indicee.com</a>or ping us on twitter at: <a href="http://www.twitter.com/indicee" rel="nofollow">http://www.twitter.com/indicee</a> If anyone reading this wants to put the Indicee site to the test, please do so and let us know how we rate. Pie in the face honesty is preferred.We want to bring Business Intelligence to mere mortals.http://www.indicee.comor ping us on twitter at: http://www.twitter.com/indicee

]]> By: Geoff D. http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-9730 Geoff D. Fri, 05 Feb 2010 04:55:00 +0000 http://www.accmanpro.com/?p=6340#comment-9730 If anyone reading this wants to put the Indicee site to the test, please do so and let us know how we rate. Pie in the face honesty is preferred. We want to bring Business Intelligence to mere mortals. http://www.indicee.com or ping us on twitter at: http://www.twitter.com/indicee If anyone reading this wants to put the Indicee site to the test, please do so and let us know how we rate. Pie in the face honesty is preferred.

We want to bring Business Intelligence to mere mortals.

http://www.indicee.com

or ping us on twitter at: http://www.twitter.com/indicee

]]> By: PhilFeed › Fresh From My Twitter today http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-7721 PhilFeed › Fresh From My Twitter today Thu, 04 Feb 2010 16:24:55 +0000 http://www.accmanpro.com/?p=6340#comment-7721 [...] Common SaaS Marketing Errors (applies to #hcmktg & anything else) – http://bit.ly/bEgwgq Have a good night (or morning), everybody. Powered by Fresh From This was written by Phil. Posted [...] [...] Common SaaS Marketing Errors (applies to #hcmktg & anything else) – http://bit.ly/bEgwgq Have a good night (or morning), everybody. Powered by Fresh From This was written by Phil. Posted [...]

]]> By: As the SaaS database and wiki progress « Accounting Blogroll http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-7720 As the SaaS database and wiki progress « Accounting Blogroll Tue, 02 Feb 2010 05:20:41 +0000 http://www.accmanpro.com/?p=6340#comment-7720 [...] Identifying immediate gaps in the marketing among some vendors should be a wake up call to anyone wanting to make an impression. It has been gratifying to hear from vendors wanting to make sure that where there are basic gaps in areas like pricing, the information is up to date. It’s been equally gratifying to hear from others who offered more names and not necessarily their own. Finally, it has been useful to not onlu refresh my understanding of some of the applications but also to hear more detail from those with which I am less familiar. [...] [...] Identifying immediate gaps in the marketing among some vendors should be a wake up call to anyone wanting to make an impression. It has been gratifying to hear from vendors wanting to make sure that where there are basic gaps in areas like pricing, the information is up to date. It’s been equally gratifying to hear from others who offered more names and not necessarily their own. Finally, it has been useful to not onlu refresh my understanding of some of the applications but also to hear more detail from those with which I am less familiar. [...]

]]> By: As the SaaS database and wiki progress http://www.accmanpro.com/2010/02/01/nine-common-saas-marketing-errors/comment-page-1/#comment-7719 As the SaaS database and wiki progress Tue, 02 Feb 2010 03:44:21 +0000 http://www.accmanpro.com/?p=6340#comment-7719 [...] Identifying immediate gaps in the marketing among some vendors should be a wake up call to anyone wanting to make an impression. It has been gratifying to hear from vendors wanting to make sure that where there are basic gaps in areas like pricing, the information is up to date. It’s been equally gratifying to hear from others who offered more names and not necessarily their own. Finally, it has been useful to not onlu refresh my understanding of some of the applications but also to hear more detail from those with which I am less familiar. [...] [...] Identifying immediate gaps in the marketing among some vendors should be a wake up call to anyone wanting to make an impression. It has been gratifying to hear from vendors wanting to make sure that where there are basic gaps in areas like pricing, the information is up to date. It’s been equally gratifying to hear from others who offered more names and not necessarily their own. Finally, it has been useful to not onlu refresh my understanding of some of the applications but also to hear more detail from those with which I am less familiar. [...]

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