For those interested in such things, there’s a terrific SaaS ‘food fight’ underway at AccountingWeb. After maybe 40 comments and a lot of yo-yo’ing among commenters on yet another SaaS discussion, Gary Turner calls time stating:
Those who are successful are winning for the same reasons people have always won – great product, great customer empathy, ability to deliver, attitude, customer service excellence, etc. etc. There is no cheat code.
Maybe, but that would be to over simplify what happens in technology. My colleague Oliver Marks makes interesting observations on this topic:
Everyone operates under the simple thought ‘what’s in it for me?’ including not only potential end users but also vendors, analysts, consultants, bloggers and competitors. These different voices inevitably distort, reinvent and mutate terminology to meet their own offerings and goals- to those following the fashion circus this can seem exciting and buzzy but often makes things all the more incomprehensible to the average Joe or Josephine.
Providing a jargon free, comprehensible rationale and use case for anything is the first step in being able to sell whatever it is, yet despite the poor economic situation there appear to be legions of folks intent on contradicting and second guessing each other in countless areas of the technology world, particularly online. The result are larger legions of bemused and bewildered potential customers who took a look but were baffled by what they saw and went away again.
Thats’ one (among many) reasons why I wrote this 11 point piece that talks to saas benefits.
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