Rick Telberg’s CPA Trendlines has a survey that should get any professional thinking. Entitled: How Do Business Owners Define Success? It draws inspiration from a recent business owners’ survey. Rick says:
Accountants often define success in terms of revenue, net income, or maybe client service. But the Enterprise Council on Small Business surprisingly found that “satisfaction” was the primary way that they defined success, followed by “growth.”
Rick offers readers the opportunity to take a similar survey. What would you say? I answered: ‘Doing what I love’ Why? It seems to me that if you do something you love then many of the other options appearing in the survey sort of fall into line. For example, if I’m doing what I love then I need to make customers happy or some of the gloss will fade. But it doesn’t always work that way. I’m way off maintaining a healthy work/life balance but it is something to which I can aspire by…well – that’s the theory.
As an aside, the ‘doing what I love’ thing is something I’ve doggedly made a personal mantra ever since I retired from day to day practice. It’s (mostly) kept me away from taking on those jobs that only pay the bills and provide little else. It’s kept me excited about firing up the computer each day to discover what’s happening. But most of all, it’s kept me happy in what I do. As far as I know there’s no price on that but it is priceless to me.
I know many professionals who see what they’re doing as an aching grind from which they’d escape in a heartbeat. If that’s the case then considering the ‘doing what you love’ thing might be a good place to reboot your life, your practice, everything. If that even vaguely gets you thinking then check out Rick’s other post celebrating Wendroff & Associates achievements as practice innovators. Check out the Wendroff website. Better still, check out the Tweetstream.

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