Many people struggle to understand social media. So-called social media experts run courses on the topic. Others describe themselves as gurus and charge loadsamoney to receive their pearls of wisdom.
I’m a great believer in simplicity. So if you’re struggling to understand this topic then can I suggest you use this excellent guide?
Oh – and for ecademy users: ‘My pee belongs to us.”
And to finish – here’s a piece from my good friend Tom Foremski:
Social media is useful to businesses because it offers what Shel Israel and Robert Scoble call “naked conversations” you can listen-in to customers when previously you couldn’t except through expensive market research focus groups.
But if corporations try to turn social media into a corporate sales or marketing channel then they risk losing the naked conversations, and the insight into customer behaviors — it’s no longer social media but some form of mutant corporate media.
Hat tip to Sameer Patel who does know his stuff