Yep – that was the teaser title for this Superbowl ad for a free tax return program that aired for a cool $3.5 million last night.
Somehow I don’t see something remotely similar gracing the airwaves of an FA Cup Final anytime soon. Unless of course, you know better. 
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Soundcheck 1, 2. Using twitter.
@oswaldxxl you left a comment via Twitter?
@dahowlett No, I logged in to comment via Twitter, but I made the comment here. Nothing interesting, thought you were just testing the new commenting.
@oswaldxxl yes – just trying to figure out how it works. How did you get a notification of my reply? Via Twitter or in email?
@dahowlett email. i’ll forward them to you.
Thanks a lot for sharing this nice post!You’ve done really excellent job!
http://www.pricesindia.org/
a different question: why does the US make such a big thing about Super Bowl tv ads, but we never see it raised before the FA Cup, or UEFA?