This morning I listened in on Emily Coltman, chief accountant at FreeAgent, delivering a quick tour through the solution. It is a long time since I took a look so the opportunity to refresh my memory was well timed.
Aside from the EasyJet style opening (‘My co-pilot today on the flight deck is the wonderful Janice’) which I wasn’t over keen on (flying EasyJet is never a pleasant experience, being reminded makes me think of a living nightmare – sorry Emily) the delivery was fast paced, crisp and with just enough detail to tempt me into saying: ‘Yep, I’ll have a go at that.’
Emily has been perfecting this for some years now and is among the best ‘demo dollies‘ I know. She held my full attention for the whole 30 minutes which seemed to fly by. The best is Ian Kimbell but that’s a whole other story. Anyhoo…
As she went through the screens, I saw a few things where I instantly thought – that could be better. The screen in question is the one where FreeAgent shows all the people who owe you money and all those that you owe out. It’s a sensible idea where you have relatively few customers and suppliers. But…it could use a few tweaks:
- Why not colour code debtors and creditors to make identification easier?
- How about hiding those accounts that have a nil balance thus reducing screen clutter?
- Why do I have to use a separate email client when preparing a PDF, why not simply have it as another mechanism within the system like Blinksale?
The screen grab tells the story.
These are little things but they make an enormous difference to user experience.
One thing I REALLY liked – locking down each quarter’s VAT return. Good thinking.
Side note: the latest FreeAgent user review.