Xero snags CCH veteran for national sales

by admin on September 12, 2012

in Cloud Computing/SaaS

If you read that headline and wondered if Howlett was having an unusually slow news day or that I am throwing (yet another) sop to a sponsor then you’d be wrong. On both counts.

Most PR people with whom I have regular contact know that I don’t read press releases. I still don’t know why I receive them despite my insistence that they represent digital trash. However, when a company gets inventive then curiosity occasionally gets the better of me. This time around, Gary Turner, UK MD Xero emailed saying: “scientifically speaking in a parallel universe there’s got to be least one instance of you that does [read press releases], in which case this is what we would have sent him today about us hiring CCHs’ UK sales director.” It made me smile.
So – Xero has hired Nick Longden, CCH’s sales director. The PR blurbs say:

“I am joining Xero at a very exciting time. The shift to cloud software is accelerating because it transforms the relationship between small businesses and their accountants, giving business owners much needed visibility of their financial affairs. It provides accountants with a framework for offering higher value services, rather than just meeting basic compliance and statutory filing deadlines.”

All pretty standard stuff though always good to hear reiterated. What’s much more important to me is that Xero has clearly achieved sufficient momentum to attract talent from the on-premise world. What’s more, the prospects Turner sold must be pretty compelling because there’s only one reason that sales people move – better compensation. And you can only pay better compensation than the competition if you enjoy a market space that is outgrowing the competition.

Enough said.

Comments on this entry are closed.

(@SaaSAccounting) (@SaaSAccounting) September 12, 2012 at 9:45 am

Xero snags CCH veteran for national sales: If you read that headline and wondered if Howlett was having an unusu… http://t.co/nMYgiVMD

Adam Ramage (@AdamRamage) September 12, 2012 at 10:08 am

“@dahowlett: Fresh content: Xero snags CCH veteran for national sales http://t.co/ta2fbkGL” Now there is some context of @xero traction!

Sally Schmidt (@salschmidt) September 12, 2012 at 12:23 pm

RT @dahowlett: Fresh content: Xero snags CCH veteran for national sales http://t.co/75IY7K5z #cloudcomputingsaas

90 Minds (@90minds) September 12, 2012 at 3:57 pm

Xero snags CCH veteran for national sales AccMan http://t.co/P5oYYEYR

Joanie Mann (@JoanieMann) September 12, 2012 at 7:59 pm

RT @sutherlandjamie: Xero snags CCH veteran for national sales http://t.co/cIka3EAD via @dahowlett

Wayne Schulz (@mas90guru) September 12, 2012 at 9:30 pm

Xero snags CCH veteran for national sales AccMan http://t.co/J9V1VSnb

Maxine Ambrose (@MaxineAF) September 13, 2012 at 11:39 am

Xero snags CCH veteran for national sales http://t.co/FglH6tQE via @dahowlett

STBeancounter (@eBeancounter) September 14, 2012 at 2:28 pm

RT @sutherlandjamie: Xero snags CCH veteran for national sales http://t.co/cIka3EAD via @dahowlett

Krystle October 7, 2012 at 7:29 pm

I think everything said made a lot of sense. But, consider
this, what if you composed a catchier title? I
am not suggesting your information isn’t solid., however what if you added a post title that grabbed a person’s attention?
I mean Xero snags CCH veteran for national sales AccMan
is kinda boring. You should glance at Yahoo’s home page and watch how they create article headlines to get viewers interested. You might add a related video or a pic or two to grab people excited about everything’ve written.

In my opinion, it would bring your posts a little livelier.

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