My occasional sparring partner Hugh McLeod is asking punters to nip over to English Cut and sign up for an email newsletter . My take on these has always been less than enthusiastic as most are crappily written self-serving lumps of junk no-one except other CAs is likely to read. Or they’re cookie-cutter repros of other people’s crap.
I’m quite prepared to see what master tailor Tom Mahon and Hugh concoct between them. It’s bound to be amusing and informative. Anything less will be a huge disappointment Why should you care? Most of you would go beetroot at the thought of shelling out for a Savile Row suit. Not the point.
Whether you fancy yourself as a Savile Row customer or not, Hugh and Tom have demonstrated it is possible to build and expand a business, even one that appears to be locked into a time gone by, through creative marketing that meets the desires and aspirations of its intended audience. I can attest to that as well.
In the meantime, I’ve ribbed Hugh for not pointing me to a sample – no-one’s perfect and personally, I’d like to try before I buy so to speak.
And oh yes – I agree with Hugh’s main premise that:
"Conventional advertising is slow, complicated, inefficient, painful and expensive"
I can only think of two occasions where I’ve coughed significant sums for advertising. One was a complete waste of time and money. The other, marginally less so.
