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The mouse and the elephant – or how mainstream media censored a reader

by Dennis Howlett on February 22, 2006

Hosed

Stuart Jones wrote me asking if I mind if he posted a question over at AccountingWEB. This related to a post where I talked about a quick and dirty app that provides some simple Q&A capability. Wow – do I mind? They get 800K page views per month. Me? 10K. Anyway – Stuart did his thing. He suggested going to check out the app which is hosted goodness knows where but not at my place.

A number of people saw the AccWEB story and one asked: “Is it any better than what’s here?” I saw that and said something along the lines: “Go see for yourself and remember this might be something you could use to engage with your clients.” Within I’d say 2 minutes, the entire thread was hosed. Here’s the dead link.

OK – what’s happening? I know these guys – heck their tech editor does a weekly podcast with me for chrissakes. I’ve know him 10+ years, we have no beef and have always enjoyed solid professional relationships. Heck – he wants to know more about what Sig’s doing. I gave the founder oxygen in the ‘good ol’ days’ – maybe 10 years ago – in Information Week – I like Ben.

I fired off emails and received a response from the editor which was factually incorrect on EVERY ONE of the points raised.. But here’s the crux: “We don’t allow self promotion – It’s not in our commercial interests to send people away from our site.”

Who was doing the self-promotion? no-one. A practitioner was merely trying to test an idea among a larger audience. I added explanation with a link to my place which went into more detail about the idea. So it’s not me that gets screwed by this. The idea’s still out there and ain’t going away. And it’s totally free. It’s Stuart – AccWEB’s own reader and contributor who gets screwed in this. As does the reader who wanted to know about the app. That sucks.

And I’m saying all of this as a PAID contributor to AccWEB on an article for which I’m on deadline around about the time many of you read this. It won’t prevent me honouring my commitment, which by the way will be the first time I’ve earned a penny in 10 years of contributing to AccWEB.

The elephant has seen the mouse methinks today. What say you?

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  • the second part - not in our commercial interest - shows how little they understand communities and ecosystems...
  • Their tactics confuse me. They should be embracing the kind of technology at the heart of the quick application topic Stuart highlighted, be promoting it to help their practice audience, and not be threatened by it. And as Vinnie implies, they've misunderstood that the fundamental law of the Internet seems to be the more you send them away the more they come back.
  • There's a golden rule in PR - don't mess with someone who has a barrel of ink - update - don't mess with someone with a potential audience of 27 million and counting - and doesn't need ink, overheads, staff, buildings, bank loans, shareholders, derivatives, Living dead software etc etc
  • lovely phrase David - "the more you send them away the more they come back"....

    I call it "being less competitive by being more competitive" - but i think i may prefer your formulation.

    you got banned for pointing to ning? holy shit that is absurd. do accountingweb readers want to know more about cool tools to make knowledge apps in accounting more useful. no probably not. why would they want that.

    to be honest dennis you're right. give it another 12 months of blogging at the rate you are and you potentially wont be far off their readership....
  • Hi James,
    It's a great phrase, but I can't take credit for it. I was quoting from here.
  • "do accountingweb readers want to know more about cool tools to make knowledge apps in accounting more useful. no probably not. why would they want that."

    Not all of us James! There are a few accountants (mainly those who you read here) who look ahead instead of pointing their arse (does that translate in the USA - should it be ASS?)in that direction!
  • Neil Wilson
    It's not a good idea to upset anybody on the Internet. As the Chinese say - politeness costs nothing and the future is uncertain. That's true more today than ever.
  • its impossible not to upset anybody on the internet. any idea, no matter how seemingly innocuous, is going to really piss someone off...
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