Techmemeorandum compiles an interesting story about the possible sale of Facebook for a cool $2 billion. Facebook which, according to BusinessWeek is the Web site where students around the world socialize and swap information [and] It racked up 5.5 billion page views during the month of February, the latest month for which complete data are available.
Holy crap. Do you recall I’ve been chuntering about the value of students? Apparently, Facebook has already turned down $750 million. Needless to say, some think the rumoured valuation is complete rubbish. Business 2 Blogs says:
At 7 million members, that values each college-loan-saddled college student who uses the Facebook at $285 million. Excuse me? Now, even accounting for future growth of 10X or even 100X members (forget for a second that there aren’t that many college students in the country), and it’s still hard to swallow. I don’t care if the Facebook is now the seventh most heavily trafficked site on the Web.
But then adds:
I guess the real question is how much spending do those 7 million (and growing) college students control. For argument’s sake, let’s say its over $100 billion (this is an old number, admittedly). Okay, so what anyone would be buying with Facebook or any other social network is not just a heavily-trafficked Website. It is the ability to graph the deep social relationships between everybody on the site (see image above) and map that against their interests as well.
Much more like it. As I’ve said many times before on this site, today’s students who are engaged with social networks are the people who will be interviewing you for a graduate internship. (That isn’t a mistake, they interview you – not the other way around.) These students are the future and it is important to be prepared for what they will expect.
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