If you want an object lesson in influence then see Jeff Nolan’s post about how application vendor strategies are changing to reflect the new realities of the Internet economy. Then see Dan Farber’s dissection of Jeff’s argument. Questions:
- What analyst could provide that level of insight in such a short space of time?
- How much would it cost SAP to get that amount of ink on a mainstream media page in equivalent advertising?
- How much better is your understanding of the issues impacting the market through the discussions occurring on each site?
Lesson: – hire a blogger who really understands and has passion for what you do. Tom Raftery’s in the market. He’s a class act.
Bonus link: do this search on ’spreadsheet saas’
Technorati Tags: blog_marketing, marketing communications
