Home » Marketing
You are currently browsing entries filed in: Marketing
Tom Foremski has written a thought provoking piece talking about how the internet has ‘devalued everything.’
One of the more stark examples he offers is Craigslist:
Take a look at the classified ads business. The Pew Center reports that in 2000 this was a $19.6 billion a year business. In 2008 it had fallen to [...]
Written on June 24, 2009 | Posted in
Marketing |
11 comments
Over the weekend I wrote a piece on ZD Net that asks whether IT investments should be influenced by the popular CO2 theories of climate change. I wrote the piece because I had seen alternative theories that suggest the science underpinning the CO2 argument is flawed. There then followed a lively Twitter stream (see example [...]
Written on June 9, 2009 | Posted in
Marketing |
6 comments
It’s hard to believe and sometimes I have to pinch myself but lawyers are leading the way in adopting new ways of reaching their market, making themselves more efficient and recreating their business models. Don’t believe me? Check out Get A Life (or rather the re-runs on Ustream.) I don’t know how many attendees there [...]
Written on May 29, 2009 | Posted in
Innovation,
Marketing |
9 comments
In the last couple of months I’ve noticed a few of my colleagues have resurrected the idea of newsletters. I may do the same at some point as I develop the model for AccMan. Companies use them all the time but it is interesting to note the difference in approach of those who are actively [...]
Written on May 19, 2009 | Posted in
Innovation,
Marketing |
30 comments