Marketing

Progressive practices: the social angle

August 5, 2010 Marketing

I am seeing more and more firms encouraging their people to join social networks. In a conversation between Richard Messik and Jon Stacey of Riley Chartered Accountants, Jon talked about moving some aspects of their businesss away from Lotus Notes and on to Yammer, a sort of private Twitter. He says: …our old Teamtalk database from [...]

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Professional development dates you should not miss

August 4, 2010 Marketing

Rick Telberg’s excellent CPA Trendlines is a mine of useful statistics on what’s happening in the profession. Whether you are UK or US based, the likelihood is that you’ll recognize or identify with the issues he surfaces. There will always be tweaks and nuances but the issues remain broadly the same regardless of location. In [...]

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SAP Business ByDesign limps into general availiability

May 18, 2010 Marketing

After what seems an eternity in the gestation, SAP has released Business ByDesign, its cloud ERP offering, into general availability. First launched in late 2007, BYD has gone through a number of iterations as first the company discovered the way it had been designed was not capable of scaling economically. Subsequently, SAP found that the [...]

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Hugh on Hugh, polymaths and living the dream

May 16, 2010 Marketing

I’m on a long US road trip right now. It’s punishing but made bearable by my having the opportunity to visit Hugh MacLeod, aka @gapingvoid in Alpine Texas. Call it a 48 hour vacation. Those who have read this blog for any period of time will know that Hugh and I go back 4-5 years. [...]

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Hotels and accounting fees

May 16, 2010 Marketing

As part of this road trip, I’m staying at the Palazzo Las Vegas; Ramada Alpine; Radission El Paso and Hilton Orlando. It all sounds wonderful until you think about what you get. I’m paying for the El Paso and Alpine legs. The rest are on corporate accounts. The Palazzo charged $209 per night plus taxes.wifi [...]

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The new dork

March 8, 2010 Marketing

The new generation of entrepreneurs have much to teach us ‘older’ types about the business of doing business in the 21st century. This is a superb example which, as Mike McDerment, CEO of Freshbooks said: Marketing done right …to which I’d add – inventive as well. If we take this as a proxy for the [...]

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Alan Lewis: the best accountants website – ever

March 4, 2010 Marketing

How often do you see an accountant’s website that doesn’t look like an accountant’s website? I’m willing to bet that almost never occurs. How often have you heard me bitching about crappy professional websites? Plenty. The one you see above represents a small Australian practice, Alan Lewis Accountants. You can see from this snapshot the [...]

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If in doubt, jump off the social media bandwagon

March 3, 2010 Marketing

It’s all to easy to jump on a bandwagon without really understanding what’s going on. Most bandwagons are about trying to sell you something. They masquerade as exercises in claimed thought leadership when often they’re a half baked solution looking for a problem. Bandwagons have a habit of taking on a life of their own [...]

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I hate advertising but

March 3, 2010 Marketing

If you’re anything like me then you hate advertising, channel hop or make tea when they come on the TV. But…I could readily listen to Sean Boyle. Whether it’s because he has a highly developed and humorous line in Irish patter or because he’s just speaking some home truths doesn’t matter. The things he’s saying [...]

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