Marketing

Nine Common SaaS marketing errors

February 1, 2010 Marketing

I’ve said a few times that I think SaaS vendor marketing sucks. That doesn’t win me many friends so as a helper, here goes as to why. As I’m building out the online apps wiki it’s amazing just how much information providers forget to put on their websites. Much of it is Marketing 101. Here [...]

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Calling all Manchester United fans

January 20, 2010 Marketing

There is a blog post over on Social Media Today that demonstrates as well as just about anything I’ve seen written why you should almost never listen to folk who call themselves ‘social media experts/gurus/consultants.’ Awarding itself the grand title: World’s Most Valuable Soccer Team Doesn’t Get Social Media the author proceeds to show almost [...]

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Gapingvoid's big adventure or monumental cock up?..

January 19, 2010 Marketing

This has everything to do with the profession and yet nothing at all. Bear with me here. Regular readers will know that Hugh MacLeod, aka Gapingvoid is one of my online heroes. Earlier this month he and I were talking and he was bemoaning the way the blog media world has become ‘too big’ and [...]

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Hugh and me: marketing for everyone

January 10, 2010 Marketing

Let’s face it. Accountants are shockingly poor marketers. We’re terrible at raising the flag and hate selling our value even less. As one who has been moderately successful at what I do yet never reached my potential I know this to be true. Whenever I get asked to pitch I wilt. Even in large deals. [...]

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Scoble: Start-ups need to be more savvy

December 12, 2009 Marketing

It’s not often I agree with Robert Scoble but on this occasion I think he’s knocked one out of the park. While I was running around in Boston, he was at LeWeb, a conference I usually attend every other year. It’s a great showcase for startups, attracting well known speakers and a crowd that has [...]

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Can you ignore Facebook?

December 2, 2009 Marketing

My number one barometer for anything tech is ‘er indoors. As one of the most technophobic people I know, she has eschewed most of what I consider essential tools for many a year. All that’s changed in the last couple of months. First was the MacBook which she wanted in order to get onto email [...]

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Why accountants must become business advisors

November 24, 2009 Marketing

Mark Lee’s discussion about accountants as business advisors resonates with me but for all the wrong reasons. Mark’s general argument is rooted in a way of thinking I’ve seen that seems specific to the smaller practice but which I believe is doomed to failure. Mark identifies four types of practitioner attitude: It’s a no go [...]

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Mind boggling statistics

October 30, 2009 Marketing

And some of us worry about information overload? Phew! Click through the timelines at the top and you start to see some astonishing numbers. Flash object courtesy of Personalize Media

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Networking: slow burn or firecracker?

October 23, 2009 Marketing

Jon Stow has an interesting piece on the topic of networking where he asserts that: A couple of months ago I wrote an article in another place which in summary asserted that it is no good expecting instant results from networking. However, people are so impatient and many tend to be hunters looking to sell [...]

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An accountant's Web 2.0 analysis

October 8, 2009 Marketing

I guess I don’t need to remind regular readers that I detest most of the X2.0 moniker stuff. Most people just don’t understand what it means, sometimes I get confused. My benchmark is simple: I can’t find a single buyer who ever said: “Can I please have some X2.0?” Instead I find plenty that want [...]

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