March 3, 2010
Marketing
It’s all to easy to jump on a bandwagon without really understanding what’s going on. Most bandwagons are about trying to sell you something. They masquerade as exercises in claimed thought leadership when often they’re a half baked solution looking for a problem. Bandwagons have a habit of taking on a life of their own [...]
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December 16, 2008
General
Like so many emerging trends of the last few years, perceptions around ‘conversation’ has changed. Once rooted in the idea that blogs would be the foundation upon which we converse with the world, there has been a real shift. Much earlier in the year, several of the blogerati noticed a phenomenon well articulated by Stowe [...]
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