FastCompany

When the new media fails: SAP and WorkFast.tv

July 8, 2008 General

Over at ZDNet, I wrote a piece about how SAP is sponsoring FastWork.tv and how, on the current showing, it is a waste of money. The FriendFeed conversation around this is interesting as it picks up on many themes where you have TV and sponsorship going hand in hand. A few selected quotes: the pattern [...]

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