freeagent central

ClearBooks research: even more bizarre

June 11, 2010 Cloud Computing/SaaS

Last month I described research being undertaken by Judge Business School MBA students on behalf of ClearBooks as ‘bizarre.’ A few weeks later, the results are in and now I describe it as even more bizarre. At the time I quoted from the blurbs saying: Their goal is to explore the online accounting market, its [...]

Read the full article →

Kashflow and Absolute Accounting hook up

June 8, 2010 Cloud Computing/SaaS

Kashflow and Absolute Accounting have partnered in a move that sees Absolute integrate Kashflow data into its accounts preparation package. This is a first step towards iXBRL filing and provides a semi-automated way for Kashflow data to be pulled into a third party system. “It’s really a couple of clicks to produce accounts,” said Duane [...]

Read the full article →

IRIS launches cloud services, enhances hosted

May 18, 2010 Cloud Computing/SaaS

IRIS has launched four services with immediate general availability that expand its footprint to include cloud/saas services. From the blurbs: IRIS OpenBooks is a Cloud-based bookkeeping application for small businesses that is seamlessly integrated with the IRIS Practice Suite, and works with other leading practice software. It allows accountants to collaborate with their clients in [...]

Read the full article →

Making the SaaS accounting market scale

February 1, 2010 Cloud Computing/SaaS

The SaaS market is at a point where mega growth is not a matter of when but how. The SaaS vendors have to find ways of managing growth. However, to date, they’ve mostly been poor at understanding what needs to be done in order to grab the prize. It’s well understood that the ‘build it [...]

Read the full article →

SaaS accounting market 2010

January 31, 2010 Cloud Computing/SaaS

Last week, Alan Wright of Liberty Accounts was kind enough to drop a list of saas applications/providers onto AccountingWeb. It’s something I’ve been meaning to get around to doing for some time. I took the opportunity to review Alan’s list and update it for services I’ve found that he’d not listed, clear out dead links [...]

Read the full article →

Multi-currency war report

January 22, 2010 Cloud Computing/SaaS

Re-purposing Kilgore’s famous soliloquy to Willard from Apocolypse Now, I love the smell of a vendor slugfest on an otherwise quiet Friday afternoon. And so it is. Earlier in the week on FinancialForce.com, Dave Turner seems to have set off a veritable firestorm from some of the SaaS players. Knowing Dave as well as I [...]

Read the full article →

Indirect saas marketing that wins

February 25, 2009 Featured

Today’s marketer consensus is that nothing much beats word of mouth (WOM) and personal recommendation. That means connecting with the communities likely to be most relevant to your product. All standard stuff and any number of talking heads can give you the 1,2,3 on that one. Case studies though are few and far between with [...]

Read the full article →