Hugh MacLeod

Hugh on Hugh, polymaths and living the dream

May 16, 2010 Marketing

I’m on a long US road trip right now. It’s punishing but made bearable by my having the opportunity to visit Hugh MacLeod, aka @gapingvoid in Alpine Texas. Call it a 48 hour vacation. Those who have read this blog for any period of time will know that Hugh and I go back 4-5 years. [...]

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Office gallery: gapingvoid style

April 1, 2010 Humour

When I was in practice I liked my offices to be friendly and welcoming places. Sure, there was the Big Divide aka my desk but I liked to have a few pieces of art on the walls. Last Autumn, my good friend Hugh MacLeod starting selling his art. I started buying. It’s the first time [...]

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Make me love you and you will be rewarded

September 30, 2009 Marketing

John O’Nolan commented on the story I wrote about his experience with accountants summed up in a Tweet. The comment contains so many gems from which professionals can draw lessons that it is well worth putting out as a post in its own right with my comments interspersed: Hi Dennis, thanks so much for this [...]

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Evil Plans – be an artist

September 23, 2009 Featured

Justin Souter was gracious about my Please – don’t do this post. There’s a lesson for us all in there. If you work your ass off trying to do something, polish it like crazy and it gets put down – stand back, listen and perhaps learn. Sometimes I think we’re crap at that, me included. [...]

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Ignore Everybody: a critique

May 18, 2009 Innovation

Ignore Everybody is the title of Hugh MacLeod’s foray into the literary world. I received my galley copy at the weekend and spent Saturday afternoon reading it. At around 160 pages including plenty of Hugh’s cartoons, it is an easy read. If you’ve read gapingvoid then you’ll know what to expect…a screw everyone and what [...]

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SaaS Ecosystem

March 3, 2009 General

SaaS as an Ecosystem View more presentations from Saasu.com The web finance engine. (tags: ecosystems saasu) One of the great things about the current wave of innovation is that even when I don’t necessarily agree with someone, there’s always the possibility that the person I’m locking horns with could come up with something valuable I [...]

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Indirect saas marketing that wins

February 25, 2009 Featured

Today’s marketer consensus is that nothing much beats word of mouth (WOM) and personal recommendation. That means connecting with the communities likely to be most relevant to your product. All standard stuff and any number of talking heads can give you the 1,2,3 on that one. Case studies though are few and far between with [...]

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Does this ad work for you?

January 20, 2009 General

This ad was drawn by Hugh MacLeod for Edleman PR. Regular readers will know I have no love of PR as largely practised in the UK and US. Even so, for me, this ad brilliantly captures the values the firm wishes to portray.But the real genius is that the ad draws you in to study [...]

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PR is so over

December 3, 2008 Featured

After 17 years, I’ve come to the end of putting up with what most PR offers. It is time to draw a line in the sand. Accordingly, any PR that emails me gets this standard response: “I’ve stopped accepting email pitches. Please follow me on Twitter and pitch in 140 characters or less.” Why be [...]

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