Marketing and Advertising

How well do you know your clients?

August 9, 2010 General

Ask any practice partner about their understanding of the client base and they’ll likely be miffed at the implication they might not be au fais with what clients really think. After all, if there is no real client retention issues beyond the usual death or sale reasons then why would be concerned? Except that in [...]

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Hugh on Hugh, polymaths and living the dream

May 16, 2010 Marketing

I’m on a long US road trip right now. It’s punishing but made bearable by my having the opportunity to visit Hugh MacLeod, aka @gapingvoid in Alpine Texas. Call it a 48 hour vacation. Those who have read this blog for any period of time will know that Hugh and I go back 4-5 years. [...]

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The new dork

March 8, 2010 Marketing

The new generation of entrepreneurs have much to teach us ‘older’ types about the business of doing business in the 21st century. This is a superb example which, as Mike McDerment, CEO of Freshbooks said: Marketing done right …to which I’d add – inventive as well. If we take this as a proxy for the [...]

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Graciousness in short supply

March 12, 2009 General

It seems that Duane Jackson is not enamoured of my analysis. That’s unfortunate. This is a new and novel experience: being attacked on the basis of innuendo rather than a response to facts. Heck – there are plenty of software companies out there that get upset at what I say. Some with good reason and [...]

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Future of marketing?

August 1, 2008 General

What's Next In Marketing & Advertising view presentation (tags: digitalthinking accountplanning planning strategy) It’s a while since I said anything about marketing but I’ll leave it to readers to see if the above presentation makes sense. The general ideas are solid but I’m left wondering. Haven’t we been doing that for years? Isn’t what we [...]

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