Social media

Memo to Media Departments: Here Are Three Ways to Make My Job Easier – rebuttal

September 30, 2010 Humour
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I thoroughly enjoy reading Adrienne Gonzalez. If anyone in the accounting blog circuit has big balls, she’s got ‘em, tackling tough issues in a no nonsense manner. Anyhoo, she wrote a post with the above title and then went on to list three things she’d like media people to do. It’s begging for a rebuttal: [...]

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Progressive Practices: Mazuma puts the fun into accounting

August 18, 2010 Progressive practices
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Formed in 2005 by a couple of childhood friends who trained in accounting, Mazuma (a Yiddish word for ‘money’) is one of a new breed of ‘accounting factories’ that is taking the commoditization of compliance services to an entirely new level. Earlier today I spoke with co-founder Lucy Cohen, the marketing brains behind Mazuma who [...]

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How to lists: uncritical thinking at its worst

August 12, 2010 Marketing
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If you spend any amount of time on the Internet you might have noticed the rising number of ‘how to…’ lists there are out there. I mostly hate them. I was talking about this with a pall earlier today. It was in the context of there being so much vendor driven ‘stuff’ that gets repeated [...]

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Progressive practices: the social angle

August 5, 2010 Marketing

I am seeing more and more firms encouraging their people to join social networks. In a conversation between Richard Messik and Jon Stacey of Riley Chartered Accountants, Jon talked about moving some aspects of their businesss away from Lotus Notes and on to Yammer, a sort of private Twitter. He says: …our old Teamtalk database from [...]

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Professional development dates you should not miss

August 4, 2010 Marketing

Rick Telberg’s excellent CPA Trendlines is a mine of useful statistics on what’s happening in the profession. Whether you are UK or US based, the likelihood is that you’ll recognize or identify with the issues he surfaces. There will always be tweaks and nuances but the issues remain broadly the same regardless of location. In [...]

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Twitter, Facebook, LinkedIn?

August 2, 2010 General

I learn more about the real world from my children and grand children than anyone else. Last week while in the UK I saw first hand how quickly young people adapt to the new breed of technology. It took our no.2 grand daughter less than 30 seconds to figure out the iPad and about the [...]

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Brightbook will fail because it is free

March 22, 2010 Cloud Computing/SaaS

Brightbook is going to fail – at least in its current iteration. The model is fundamentally flawed. The other day I said that Brightbook approached me but that I had no desire to take a peek. Over the weekend I saw that AccountingWeb has spoken to the founders.  They got an answer to the all important [...]

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If in doubt, jump off the social media bandwagon

March 3, 2010 Marketing

It’s all to easy to jump on a bandwagon without really understanding what’s going on. Most bandwagons are about trying to sell you something. They masquerade as exercises in claimed thought leadership when often they’re a half baked solution looking for a problem. Bandwagons have a habit of taking on a life of their own [...]

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Larry makes me laugh

October 2, 2009 Cloud Computing/SaaS

If you’ve never seen Larry Ellison, CEO of Oracle when he’s on good form then this video shot at the Churchill Club is definitely one to watch. Here he talks about the fashion industry that tech really is: “Last year it was saas, this year it’s cloud…It’s like Chanel, last year it was fuchsia, this [...]

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