TurboTax

Making tax fun with TurboTax

February 12, 2009 General

Love them or hate them, you’ve got to give our US friends at TurboTax heaps of credit for coming up with a fun way to promote their wares during the US tax filing season. It’s just as much a part of innovation as having product that does new things or makes life easier. Why can’t [...]

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The economics of free

February 2, 2009 General

Chris Anderson, editor in chief of Wired and author of the Long Tail has an excellent post on the ‘Economics of giving it away‘ in the Wall Street Journal. There is so much to pull out of the piece but a few nuggets might interrest: The last decade has seen the extension of this “two-sided [...]

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TurboTax on Twitter, who cares?

April 18, 2008 General

Chris Brogan noticed that Turbo Tax is on Twitter, describing it as: I just noticed TurboTax Support has a Twitter account. How brilliant. It’s software. Software users (a reasonably high percentage of them) can potentially be online. Ergo, put “ears” into Twitter and be ready to respond. Brilliant. Truly. It is a good idea but [...]

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